Executive Recruitment

Transforming the LFB

Our transformation is based on our purpose and vision

As a leadership team, we have worked on creating a new purpose, vision and strategy for LFB. We strongly believe that our transformation plan needs to be closely aligned with our long-term strategy. This will ensure all our priorities, short-term and long-term are well coordinated.

Our purpose as an organisation is to be:

trusted to serve and protect London

This is why we exist. It is why our people come to work every day.

To be able to achieve that purpose, we also need to have a strong vision for LFB - where do we want to be as an organisation? Our vision is as follows:

“We will be a dynamic, forward-looking organisation of fully engaged people at the centre of the communities we serve, adapting to the changing needs of London”.

Implicit in this vision is the need for change in the organisation. We need to be more agile and flexibile in how we operate. We must anticipate future trends more actively and not stay the same through fear of change. We need our people to feel fully connected with what we are trying to achieve and how we want to achieve it. We must be more integrated into the communities we serve and protect and learn how to evolve how we work with and for them.

Implicit in this vision is the need for change in the organisation. We need to be more agile and flexibile in how we operate. We must anticipate future trends more actively and not stay the same through fear of change. We need our people to feel fully connected with what we are trying to achieve and how we want to achieve it. We must be more integrated into the communities we serve and protect and learn how to evolve how we work with and for them.

Further reading

London Safety Plan
Benefits at London Fire Brigade